User profile
User profiles or personas are representations of your customer types based on a research and customers observation. They are fictional characters that have deeper qualities and characteristics that reflect personal attributes such as needs, habits, character, pain, etc.
It is common that companies tend to be internally focused, therefore personas open up a broader customer-centric perspective. Using User profiles as a tool will benefit a wide range of company’s departments and will lead to increasing results.
Developing products focusing on the user allows to find a potential solution for fulfilling its needs much easier. As a result, 90% of companies using Personas have been able to create a clearer understanding of who buyers are.