Illustrations of user personas

Scalepoint is a company that will revolutionize the insurance industry through improved claims handling, and they are successfuly moving on their way.

The company participated in Innovation Lab's Executive Tour to Silicon Valley where they got inspired by Airbnb and their professional use of personas and customer journeys. As a result, Scalepoint could see a potential of using visualizations in their business development as well.



Better understanding of customers and users

Scalepoint has gone all the way through illustrations development in order to spread the knowledge of their customers and users throughout the organization. The illustrations have been created on the basis of detailed descriptions of five specific types of users, what resulted in a better understanding of company's users and build foundation for customer journeys.

Below you can see illustrations reflecting the five types of Scalepoint users.